What is Comparison Shopping?
Comparison shopping is a very common practice which is undertaken by the consumers. They usually compare the price of several goods from several retailers before actually making a purchase decision. Shopping online is undoubtedly convenient and it offers a wider selection to choose from. We also get an opportunity to compare several products and the prices easily across various stores and brands. When integrated with offers and deals of the day, online savings codes, and free shipping offers, online shopping can save you a substantial amount of money.
Comparing prices before buying online or offline is essential before making a purchase decision. This is because it helps consumers find great deals on the same item or find similar items at highly discounted prices. A few types of research have shown that every 3 out of 5 consumers prefer to compare prices in almost all the categories before actually making a purchase.
The primary reason why people use price comparison websites is that such websites allow one to find the best deals by checking hundreds or thousands of quotes from varied providers. There may be a smaller or lesser-known company that offers the product or service that you wish to buy at a much lower price.
In case you are comparing services such as broadband plans, then you can easily compare different features all at once. This will allow you to save money by paying for a service plan that you do not need. This will also, of course, save you lots of money at the time you purchase an item.
How Do Consumers Compare Prices and Save Money?
Most shoppers in today’s times are doing a quick Google search to find out whether they can find a better price for the products or services that they are interested in. Customers do so intend to optimize their spending. According to research, around 42 percent of the customers are using mobile apps to compare prices, find discounts and offers, and more. An additional resource also says that consumers take huge advantage of their network of friends and family to get products at a good price.
Many customers typically compare prices with others who have bought similar products to get the best price possible. No doubt, shoppers are, in today’s time, looking for the most competitive pricing before making a purchase no matter how small or big it is. But now the main question is does this apply to every facet of the retail experience though?
Don’t worry, here are the products for which the customers typically compare the prices:
• Electronics (laptops, mobile phones, washing machines, television, computers, etc.)
• Appliances (dishwasher, microwave, refrigerator, etc.)
• Food (grocery, oil, vegetables, etc.)
• Streaming Devices (televisions, DVD players, Alexa, etc.)
• Clothing (of men, women, children, etc.)
• Other items are also included and in the “Other” category, we found out that consumers were greatly comparing the prices of the following items:
• Cars or Vehicles
• Cleaning Supplies
• Makeup or Beauty Products
In essence, comparing the products gives a huge benefit especially in the savings part. So, we advise you the same that you be a smart customer and make use of comparison websites that provide you everything on a single platform. You can always visit our website GoBazzar.com to compare the prices of a myriad of products and do a smart purchase.