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Amazon Prime Video: If you stream movies and web series on Amazon Prime Video, then there’s great news for you! Now, you can easily watch and understand movies, web series, and other content in different languages. Amazon has launched a new AI-based dubbing feature for its Prime Video platform. With the help of this feature, understanding content in other languages will become much easier.
Amazon has stated that, for now, this AI dubbing feature will only be available for select movies and web series. However, the company plans to expand its reach soon. In the near future, Prime Video will support dubbing for content in more languages. Currently, this feature is available for only 12 titles in English and Latin American Spanish. Some of the series included in this list are El Cid: La Leyenda and Long Lost.
AI Dubbing: Breaking Language Barriers
In a blog post, Amazon mentioned that the primary goal of this AI dubbing feature is to eliminate language barriers. This feature will enable content to be dubbed into different languages, making it accessible to a wider audience.
Raf Soltanovich, Vice President of Technology at Prime Video and Amazon MGM Studios, said:
“Our main focus is to enhance the customer experience on Amazon Prime Video and make it more practical.”
According to the company, this AI-based dubbing feature will only be available for titles that do not already have a dubbing option.
Increase in Viewership with AI Dubbing
This AI dubbing feature is not just limited to Amazon Prime Video—other OTT platforms are also rapidly adopting this technology.
- Netflix has reported that viewers are showing a strong preference for dubbed series.
- 40% of the viewership for Korean unscripted series comes from its dubbed version.
- Dubbed content is receiving an excellent response in Brazil, Mexico, Latin America, and Europe.
- Meta and YouTube are also working on AI-powered dubbing to expand content reach globally.
When Will Amazon Prime Video’s AI Dubbing Feature Be Available in India?
As of now, Amazon Prime Video’s AI Dubbing feature is not yet available in India. However, since Amazon has taken the initiative, it is expected that Indian languages will soon be included in this feature.
Currently, Amazon Prime Video already supports dubbing in Hindi, Tamil, Telugu, Malayalam, and other Indian languages. There is a strong possibility that the AI dubbing feature will also be extended to these languages in the future.
Advantages of AI Dubbing Feature
✔ Breaks language barriers – Now, movies and web series in different languages can be easily understood.
✔ Wider reach – More people can watch and enjoy international content.
✔ Improved audio quality – AI technology enhances dubbing quality for a better viewing experience.
✔ Growth for OTT platforms – Platforms like Netflix, Amazon Prime Video, YouTube, and Meta will see an increase in viewership.
✔ Better experience for Indian viewers – When this feature is launched in Hindi, Tamil, Telugu, Malayalam, and other languages, Indian audiences will experience AI-powered dubbing firsthand.
Will Amazon Prime Video’s AI Dubbing Feature Be a Game Changer?
The launch of Amazon’s AI dubbing feature has created a stir in the OTT industry. Netflix, YouTube, and Meta have already been working on this technology, but Amazon has now implemented it on its Prime Video platform.
Experts believe that this feature will significantly increase the demand for dubbed content in the coming years. If Amazon Prime Video expands this feature to more languages, it could become a game-changer in the global streaming industry.
Amazon Prime Video’s AI Dubbing feature is a revolutionary step for viewers who love watching content in different languages. Although currently available in English and Latin American Spanish, this feature is expected to expand to Indian and other global languages soon.
If this feature is introduced in Hindi, Tamil, Telugu, and Malayalam, it could lead to a massive surge in Indian OTT viewership. The big question now is: When will Amazon Prime Video make this feature available for Indian users?
